Studio IX Collective
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Young person exploring a race-car steering wheel with an instructor

STUDIO IX COLLECTIVE PRESENTS…

HER TRACK

Connecting women and girls in motorsport and STEM through Her Track experiences.

Coming Soon

May 2027 | Exact date to be announced

Location to be announced | Miami, Florida

Her Track destinations

Miami 2027

May 2027 | Exact date to be announced

Venue and full programming to be announced.

Montreal 2027 — TBC

Date to be confirmed

Location and programming to be confirmed.

Las Vegas 2027 — TBC

Date to be confirmed

Location and programming to be confirmed.

Austin — TBC

Date to be confirmed

Location and programming to be confirmed.

Why this event exists

Women lead motorsport today. Girls belong in its future.

Her Track brings women leading motorsport together with girls exploring racing, engineering and STEM, creating connections to the people, ideas and pathways shaping the sport’s future. Miami programming is in development; full schedule to be announced.

This is where women lead, girls gain access and both know the space was built with them in mind.

Women can explore the conversations below and express speaker or creator interest. Girls can discover racing, engineering and STEM. Specific activities, participants and access arrangements are in development.

Programming in development

  • ◆Speakers
  • ◆Trailblazing women
  • ◆Youth panel
  • ◆STEM and motorsport activities
  • ◆Activations
  • ◆Next generation panel

Stage and programming themes

Themes in development; activities and speakers will be announced when confirmed.

  • Women breaking barriers in motorsport
  • Careers in STEM, engineering and media

Featured voices

  • Talent coming soon

Fashion, culture and music

Style, music and storytelling express identity and bring different generations into the conversation. The themes below are in development, not confirmed performances or activations.

  • Photo moments
  • Brand activations
  • Music

The next generation

Girls can discover racing, engineering and STEM pathways through motorsport stories. Specific activities are in development.

Youth interest must come from a parent, guardian or educator using their own contact details.

SEE HER. BACK HER. BECOME HER.

Gallery

INSIDE THE EXPERIENCE

Young person exploring a race-car steering wheel with an instructor
Arshia Akthar in her helmet, seated in her race car
Woman wearing a Red Bull cap at a Formula 1 event

Stay close

STAY CONNECTED.

Hear about event updates and future opportunities to participate. A waitlist inquiry does not reserve a ticket.

Areas of interest

Between the events

Studio IX Collective continues between every stop through original storytelling, mentorship, creator collaborations, industry conversations and opportunities for women and girls to stay connected.

Stories and interviews

Discover the women, ideas and experiences shaping sports.

Watch interviews

Industry conversations

Explore discussions about access, opportunity, safety, visibility, influence and sustainable careers.

Forthcoming — programming is in development.

Industry conversation interest

Mentorship and connection

Discover opportunities for women and girls to learn from one another.

Forthcoming — programming is in development.

Mentorship and community interest

Youth-related interest must come from a parent, guardian or educator using their own contact details.

Parent, guardian and educator interest

USA TODAY STUDIO IX

National storytelling, content, social distribution and media scale.

OSPREY COLLECTIVE

Platform vision, programming, talent, community, partnerships and experiential storytelling.

SEICON

Turnkey event production, physical execution and decades of experience delivering sophisticated live experiences.

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