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Girls competing in flag football

STUDIO IX COLLECTIVE PRESENTS…

HER TOUCHDOWN

A Super Bowl Week experience celebrating the women shaping football and the girls building its future.

Coming Soon

February 10, 2027

Location to be announced | Los Angeles, California

Join the waitlistGet event updatesVolunteer or mentorApply as a speaker or creatorExplore partnership opportunities

Why this event exists

The biggest week in American sport should reflect the women inside the game.

A Super Bowl Week experience celebrating the women shaping football and the girls building its future. Football culture, music and fashion create a setting for shared stories and relationships. Full programming is in development.

This is where women lead, girls gain access and both know the space was built with them in mind.

Women can explore the conversations below and express speaker or creator interest. Girls can discover women’s football stories and flag football pathways. Specific activities, participants and access arrangements are in development.

Programming in development

  • ◆Owners and executives stage
  • ◆Football skills challenges
  • ◆Music and fashion programming
  • ◆Girls in flag
  • ◆Next generation panel

Stage and programming themes

Themes in development; activities and speakers will be announced when confirmed.

  • Ownership, power and the business of football
  • Trailblazers on the field and beyond

Featured voices

  • Talent coming soon

Fashion, culture and music

Style, music and storytelling express identity and bring different generations into the conversation. The themes below are in development, not confirmed performances or activations.

  • Game-week fashion
  • Live performances
  • Hospitality lounge

The next generation

Girls are part of football’s future. Specific flag football activities and youth programming are in development.

Youth interest must come from a parent, guardian or educator using their own contact details.

SEE HER. BACK HER. BECOME HER.

Gallery

INSIDE THE EXPERIENCE

Girls competing in flag football
Simeon flag football players
Oyler flag football player Jerilee Foster reaching toward the camera
Maroons flag football players
Boaz flag football players

Stay close

STAY CONNECTED.

Hear about event updates and future opportunities to participate. A waitlist inquiry does not reserve a ticket.

Join the waitlistGet event updatesVolunteer or mentorApply as a speaker or creatorExplore partnership opportunities
Areas of interest

Between the events

Studio IX Collective continues between every stop through original storytelling, mentorship, creator collaborations, industry conversations and opportunities for women and girls to stay connected.

Stories and interviews

Discover the women, ideas and experiences shaping sports.

Watch interviews

Industry conversations

Explore discussions about access, opportunity, safety, visibility, influence and sustainable careers.

Forthcoming — programming is in development.

Industry conversation interest

Mentorship and connection

Discover opportunities for women and girls to learn from one another.

Forthcoming — programming is in development.

Mentorship and community interest

Youth-related interest must come from a parent, guardian or educator using their own contact details.

Parent, guardian and educator interest

USA TODAY STUDIO IX

National storytelling, content, social distribution and media scale.

OSPREY COLLECTIVE

Platform vision, programming, talent, community, partnerships and experiential storytelling.

SEICON

Turnkey event production, physical execution and decades of experience delivering sophisticated live experiences.

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