USA TODAY STUDIO IX × OSPREY COLLECTIVE × SEICON
SPORT.
Studio IX Collective is a year-round live event and media platform celebrating the women changing the game—and creating space for everyone coming next.
What is Studio IX Collective?
Studio IX Collective brings the energy of the world's biggest sporting and cultural moments into immersive experiences created around women. We connect legendary voices with rising talent, fans with leaders and live events with national storytelling.
From Formula 1 and the PGA Show to the WNBA Draft, Super Bowl and Women's World Cup, every experience celebrates where women have been, where they are now and where they are going next.
SEE HER
Elevating the women leading today.
BACK HER
Connecting talent, community, media and meaningful support.
BECOME HER
Creating visibility and access for the next generation.
SEE HER. BACK HER. BECOME HER.
More than an event. More than a stage. A national platform built to elevate women, connect generations and create the moments that move sport and culture forward.
The platform, by the numbers
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Marquee experiences
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Trailblazers
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Barriers broken
STUDIO IX COLLECTIVE PRESENTS…
Seven experiences. The biggest moments in sport. One national platform.
Find your moment
Discover events, watch content and join the community.
Apply to speak, participate or create content.
Explore youth programming and family experiences.
Discover partnership and activation opportunities.
Connect with leaders, talent and the broader sports community.
What happens inside the Collective?
Stories and content
Conversations
F1 Academy drivers, engineers and team leaders on the pipeline that finally feels real — and what still has to change.
Feature
Fashion + Culture
How WNBA rookies turned the tunnel into the most-watched runway in American sport.
Photo essay
The Next Generation
Young athletes at every Collective stop describe the moment they realised the seat was theirs.
Video
USA TODAY Studio IX is the national storytelling, content and media partner of Studio IX Collective. Featured Studio IX content is embedded here when approved.
The next generation
At every stop, Studio IX Collective connects established trailblazers with rising talent and young women discovering what is possible. The next generation is not a side program—it is part of the main stage.
SEE HER. BACK HER. BECOME HER.
Explore next-generation programmingThe Collective
National storytelling, content, social distribution and media scale.
Studio IX is the national storytelling, content and media partner of the platform, carrying the stories created on-site to audiences across the country.
Platform vision, programming, talent, community, partnerships and experiential storytelling.
Osprey Collective shapes the platform vision, curates the talent and builds the community that turns each event into a year-round relationship.
Turnkey event production, physical execution and decades of experience delivering sophisticated live experiences.
SEICon delivers turnkey production — build, logistics and flawless execution — across every venue the Collective takes over.
Studio IX Collective is a collaboration between USA TODAY Studio IX, Osprey Collective and SEICon.
Community signup
Choose what you want to hear about — announcements, invitations, podcasts, talent news, volunteering, youth programming and partnerships.
Seven stages. Countless stories. One collective changing how women experience sport.
