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STUDIO IX COLLECTIVE PRESENTS…
HER ARENA
A multigenerational celebration of women and girls in rodeo, held during NFR week in Las Vegas.
Registration Open
December 6, 2026
The Stirling Club | Las Vegas, Nevada
Why this event exists
Rodeo's women have always led. HER ARENA gives them the stage the sport deserves.
HER ARENA brings women in rodeo, leadership, culture and the next generation together during NFR week — a modern Western luxury experience celebrating multigenerational women in the sport.
This is where women lead, girls gain access and both know the space was built with them in mind.
Women can explore the conversations below and express speaker or creator interest. Girls can discover women’s rodeo stories across generations. See the approved programming below; individual speakers and schedules are still to be announced.
Experience highlights
- ◆Women in rodeo
- ◆Multigenerational panels
- ◆Mentorship
- ◆Fashion show
- ◆Music
- ◆Activations
- ◆Next generation panel
Stage and programming themes
- Women leading the Western industry
- Legacy, land and the next ride
Featured voices
- Rodeo athletes
- Western industry leaders
- Community founders
Fashion, culture and music
Style, music and storytelling express identity and bring different generations into the conversation. See the planned cultural programming below.
- Modern Western fashion
- Live music
- Artisan showcase
The next generation
Girls and families can discover women’s rodeo stories through multigenerational and next-generation panels. Any additional youth activities and participation requirements will be announced when confirmed.
Youth interest must come from a parent, guardian or educator using their own contact details.
SEE HER. BACK HER. BECOME HER.
Gallery
INSIDE THE EXPERIENCE
Stay close
STAY CONNECTED.
Hear about event updates and future opportunities to participate. A waitlist inquiry does not reserve a ticket.
Between the events
Studio IX Collective continues between every stop through original storytelling, mentorship, creator collaborations, industry conversations and opportunities for women and girls to stay connected.
Industry conversations
Explore discussions about access, opportunity, safety, visibility, influence and sustainable careers.
Forthcoming — programming is in development.
Industry conversation interestCreator collaborations
Find ways to contribute stories and collaborate.
Forthcoming — programming is in development.
Creator collaboration interestMentorship and connection
Discover opportunities for women and girls to learn from one another.
Forthcoming — programming is in development.
Mentorship and community interestYouth-related interest must come from a parent, guardian or educator using their own contact details.
Parent, guardian and educator interestUSA TODAY STUDIO IX
National storytelling, content, social distribution and media scale.
OSPREY COLLECTIVE
Platform vision, programming, talent, community, partnerships and experiential storytelling.
SEICON
Turnkey event production, physical execution and decades of experience delivering sophisticated live experiences.
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