STUDIO IX COLLECTIVE PRESENTS…
HER ARENA
Women in rodeo, leadership, culture and the next generation, staged across NFR week in Las Vegas.
Why this event exists
Rodeo's women have always led. HER ARENA gives them the stage the sport deserves.
HER ARENA brings women in rodeo, leadership, culture and the next generation together during NFR week — a modern Western luxury experience celebrating multigenerational women in the sport.
Experience highlights
- ◆Women in rodeo
- ◆Multigenerational panels
- ◆Mentorship
- ◆Fashion show
- ◆Music
- ◆Activations
- ◆Next generation panel
Stage and programming themes
- Women leading the Western industry
- Legacy, land and the next ride
Featured voices
- Rodeo athletes
- Western industry leaders
- Community founders
Fashion, culture and music
- Modern Western fashion
- Live music
- Artisan showcase
The next generation
Youth in rodeo — junior competitors and families welcomed into the main programming.
SEE HER. BACK HER. BECOME HER.
Gallery
INSIDE THE EXPERIENCE
Secure your place
RSVP OR REQUEST AN INVITATION.
Tell us how you want to take part and we'll keep you first in line.
USA TODAY STUDIO IX
National storytelling, content, social distribution and media scale.
OSPREY COLLECTIVE
Platform vision, programming, talent, community, partnerships and experiential storytelling.
SEICON
Turnkey event production, physical execution and decades of experience delivering sophisticated live experiences.
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HER FAIRWAY
Golf, fashion, podcasts, rising players, industry leaders and girls in golf.