Her Stage
The mic is always on
- · Main stage conversations
- · Driver interviews
- · Inspiring stories
- · Live podcasts
- · Founder chats
Formula 1 · Circuit of The Americas October 23–25 · COTA, Austin TX
HERTRACK
Where girls and women dream bigger.
October 23–25, 2026 · Circuit of The Americas, Austin, TX
The ultimate girls' and women's destination at Formula 1 — a three-day celebration of women in motorsport, media, leadership, innovation and STEM.
Presented by
Osprey Collective · SEICon
USA TODAY Studio IX — national storytelling, content and media partner
01Experience zones
not a conference
THE
PADDOCK
Six colourful experiences across the paddock. Something is always happening.
Heroes Wall
Bright portraits. Big facts. QR codes.
- · Motorsport trailblazers
- · Honorees
- · The women of racing
Mini Paddock
The ultimate kids area
- · Design your dream helmet
- · F1 Academy paddock tours
- · Meet the drivers
- · STEM challenges
- · Reaction wall
- · Winner's podium photos
STEM Garage
Engineering, but make it exciting
- · Build, experiment, create
- · Meet female engineers
- · Meet mechanics and designers
- · Interactive workshops
Creator Garage
With Studio IX Collective
- · Live interviews
- · Creator content
- · Behind-the-scenes
- · Podcast recordings
- · Photo wall
The Grid Lounge
Where the paddock connects
- · Mentor pairings
- · Community meet-ups
- · Networking hours
02Three-day lineup
festival lineup
THE LINEUP
Three days. Three energies. One track.
DAY ONE
Dream Big
- · Opening celebration
- · Women breaking barriers
- · Meet the drivers
- · Motorsport media
- · Creator meet-up
- · Networking
DAY TWO
Future Racers
- · F3 and karting
- · F1 Academy paddock tours
- · Meet the drivers
- · Girls and women in STEM
- · Engineering
- · Kids panel and mentoring
DAY THREE
Lead Like Her
- · Leadership
- · Innovation and business
- · Motorsport careers
- · Scholarships
- · Closing celebration
03Special activation
special activation
KIDS TAKE OVER
An entire panel hosted BY kids FOR kids. Girls interviewing drivers, engineers, media and mechanics. No adults asking questions. Kids only.
DriversEngineersMediaMechanics
04Featured talent
the grid
FEATURED TALENT
Drivers, engineers, mechanics, broadcasters and leaders. Full line-up coming soon.
DRIVER
F1 Academy Drivers
The current grid
ENGINEERING
Female Engineers
Performance and vehicle dynamics
PIT WALL
Female Mechanics
Sub-three-second pit stops
MEDIA
Female Broadcasters
Telling the story live
SERIES
NASCAR · IndyCar
Cross-series trailblazers
KARTING
Karting Phenoms
The next grid, already racing
05Photo moments
instagram worthy
PHOTO
MOMENTS
Every corner is a photo op.
Checkered RunwayF1 Cockpit PhotoTrophy Photo BoothLetter to My Future Self"I Want to Be…" Career Wall
06Community impact
every ticket counts
COMMUNITY IMPACT
Every ticket helps inspire the next generation.
Girls and women in STEM
Girls and women in motorsport
Scholarships
Mentorship
Future engineers
Future drivers
Future broadcasters
Future team principals
07Partnership
let's build it together
PARTNER WITH US
Own a destination. Reach the next generation.
Presenting Partner
All 3 days · Title billing across every zone and stage.
STEM Garage Partner
All 3 days · Every build, every experiment, every future engineer.
Heroes Wall Partner
All 3 days · The gallery of women who shaped the sport.
Creator Garage Partner
All 3 days · Storytelling with Studio IX Collective.
Photo Moments Partner
All 3 days · The most-shared corners of the paddock.
SHE BELONGS HERE.
Whether she's holding a steering wheel, a microphone, a wrench, a laptop or a dream — HER TRACK is creating a place where girls and women can see what's possible.
Circuit of The Americas · Studio IX Collective is a collaboration between USA TODAY Studio IX, Osprey Collective and SEICon.