Registration Open
NFR · Rodeo
HER ARENA
December 6, 2026
The Stirling Club | Las Vegas, Nevada
A multigenerational celebration of women and girls in rodeo, held during NFR week in Las Vegas.
Explore Event
STUDIO IX COLLECTIVE
WHERE WOMEN
TAKE CENTER STAGE.
SPORT.
Studio IX Collective is a year-round event, media and community platform celebrating the women changing sports and creating space for the girls coming next.
Scroll to enter Studio IX Collective
What is Studio IX Collective?
NOT JUST A SEAT AT THE TABLE.
A PLATFORM OF OUR OWN.
Studio IX Collective creates spaces at the biggest moments in sports where women lead, girls see what is possible and everyone in the room knows they belong. Through live experiences, national storytelling and a year-round community, we connect trailblazers with rising talent and inspiration with real opportunity.
We’re creating the kind of space where you don’t have to wonder if you belong. You walk in knowing you do.
From Formula 1 and the PGA Show to the WNBA Draft, Super Bowl and Women's World Cup, every experience celebrates where women have been, where they are now and where they are going next.
SEE HER
Put women’s voices, ideas and leadership at the center.
BACK HER
Turn connection into collaboration, visibility and opportunity.
BECOME HER
Give girls access to the people and pathways shaping the future of sports.
SEE HER. BACK HER. BECOME HER.
More than a series of events, Studio IX Collective is a national platform where women connect across generations, girls gain access to new possibilities and the stories created in the room travel far beyond it.
Happening now
Find your Studio IX Collective world
WHAT'S YOUR IX?
Speed. Grit. Culture. Competition. Innovation. Style. What moves you? Answer a few quick questions and discover where you belong in Studio IX Collective.
STUDIO IX COLLECTIVE PRESENTS…
The biggest moments in sport. One national platform.
The platform, by the numbers
8
Marquee experiences
47.3 Million
Women sports fans across the USA TODAY network
zero%
Of women's sports fans reached online each month
The next generation
The next generation belongs on the main stage.
Through shared stories, live experiences, workshops, and mentorship.
The next generation is not a side program. It is part of the main stage.
At every Studio IX Collective stop, the goal is the same: for girls to walk in knowing they belong.
Parent and educator interestYouth programming is still developing. Specific activities and opportunities will be announced when confirmed. Youth inquiries must come through a parent, guardian or educator using their own contact details.
WHAT'S NEXT — HER ARENA — December 6, 2026WHAT'S NEXT — HER FAIRWAY — January 27, 2027WHAT'S NEXT — HER TOUCHDOWN — February 10, 2027WHAT'S NEXT — HER TRACK — May 2027 | Exact date to be announcedWHAT'S NEXT — HER COURT — Date to be announcedWHAT'S NEXT — HER PITCH — Date to be announcedWHAT'S NEXT — SEICON Annual Conference — Summer 2027 | Exact date to be announced
What happens inside Studio IX Collective?
COME FOR THE MOMENT. LEAVE PART OF THE MOVEMENT.
Between the events
Studio IX Collective continues between every stop through original storytelling, mentorship, creator collaborations, industry conversations and opportunities for women and girls to stay connected.
Stories and interviews
Discover the women, ideas and experiences shaping sports.
Watch interviewsIndustry conversations
Explore discussions about access, opportunity, safety, visibility, influence and sustainable careers.
Forthcoming — programming is in development.
Industry conversation interestCreator collaborations
Find ways to contribute stories and collaborate.
Forthcoming — programming is in development.
Creator collaboration interestMentorship and connection
Discover opportunities for women and girls to learn from one another.
Forthcoming — programming is in development.
Mentorship and community interestYouth-related interest must come from a parent, guardian or educator using their own contact details.
Parent, guardian and educator interestFind your place in Studio IX Collective.
On the field, behind the scenes or discovering what comes next—there’s a place for you here.
Athletes & creators
Bring your voice. Shape the story.
For athletes, storytellers, performers and creators ready to contribute.
Find your opportunityFamilies & the next generation
Big possibilities start with belonging.
For parents, educators and young people exploring sports, creativity and what comes next.
Explore what’s possible
Brands & partners
Back the women moving sports forward.
Create a meaningful connection through experiences, storytelling and community.
Explore partnerships
Industry leaders
Be in the room. Help shape what’s next.
For executives, founders, investors and professionals connecting across sports, entertainment and innovation.
Choose your connectionYou decide
HAVE YOUR SAY.
Studio IX Collective is built with the fans.
Poll one of three
Which Studio IX Collective sport do you want more behind-the-scenes access to?
Your vote helps shape Studio IX Collective.
Ask her
ASK THE WOMEN CHANGING THE GAME.
Your question could be answered on Studio IX Collective.
Studio IX Collective
BUILT BY THREE FORCES. UNITED BY ONE VISION.
USA TODAY STUDIO IX
National storytelling, content, social distribution and media scale.
USA TODAY Studio IX is the national storytelling, content and media partner of the platform, carrying the stories created on-site to audiences across the country.
OSPREY COLLECTIVE
Platform vision, programming, talent, community, partnerships and experiential storytelling.
Osprey Collective shapes the platform vision, curates the talent and builds the community that turns each event into a year-round relationship.
SEICON
Turnkey event production, physical execution and decades of experience delivering sophisticated live experiences.
SEICON delivers turnkey production — build, logistics and flawless execution — across every venue Studio IX Collective takes over.
Studio IX Collective is a collaboration between USA TODAY Studio IX, Osprey Collective and SEICON.
THIS IS OUR MOMENT.
Eight experiences. Countless stories. A bigger future for women and girls in sports.